"Market" classification and political campaigning: some strategic implications

Paul R. Baines, Ross Brennan, John Egan

Research output: Contribution to journal › Article › peer-review

24 Citations (Scopus)

128 Downloads (Pure)

Original language	English
Pages (from-to)	47-66
Journal	Journal of Political Marketing
Volume	2
Issue number	2
DOIs	https://doi.org/10.1300/J199v02n02_04
Publication status	Published - 2003

Access to Document

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title = "{"}Market{"} classification and political campaigning: some strategic implications",

author = "Baines, \{Paul R.\} and Ross Brennan and John Egan",

year = "2003",

doi = "10.1300/J199v02n02\_04",

language = "English",

volume = "2",

pages = "47--66",

journal = "Journal of Political Marketing",

issn = "1537-7857",

publisher = "Routledge",

number = "2",

}