| Original language | English |
|---|---|
| Publisher | Pearson Education |
| Number of pages | 640 |
| Edition | 2nd |
| ISBN (Print) | 0273762605, 978-0273762607 |
| Publication status | Published - 2012 |
Marketing: An Introduction
Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan
Research output: Book/Report › Book