Abstract
European edition
| Original language | English |
|---|---|
| Publisher | Pearson Education |
| Number of pages | 648 |
| Edition | 3rd |
| ISBN (Electronic) | 978-1-292-01752-5 |
| ISBN (Print) | 978-1-292-01751-8 |
| Publication status | Published - Aug 2015 |
Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan
Research output: Book/Report › Book
| Original language | English |
|---|---|
| Publisher | Pearson Education |
| Number of pages | 648 |
| Edition | 3rd |
| ISBN (Electronic) | 978-1-292-01752-5 |
| ISBN (Print) | 978-1-292-01751-8 |
| Publication status | Published - Aug 2015 |