TY - JOUR
T1 - Marketing intelligence & planning
T2 - Past, present and future
AU - Thomas, Michael J.
AU - Crosier, Keith
AU - Brennan, Ross
AU - Harker, Michael
N1 - Copyright 2008 Elsevier B.V., All rights reserved.
PY - 2008/1/1
Y1 - 2008/1/1
N2 - Purpose - To reflect on the stewardship of Marketing Intelligence & Planning (MIP) over the past 25 years with special attention to the purpose and mission of the journal. Design/methodology/approach - A viewpoint contribution from the past, present and future editors of MIP, with considerations of the journal's focus, scope and rationale. Findings - The requirement for academic research in marketing to be relevant to the practise of marketing is just as great as it was when the journal was founded. Originality/value - Considered advice for contributing authors - especially those at or near the beginning of their academic careers.
AB - Purpose - To reflect on the stewardship of Marketing Intelligence & Planning (MIP) over the past 25 years with special attention to the purpose and mission of the journal. Design/methodology/approach - A viewpoint contribution from the past, present and future editors of MIP, with considerations of the journal's focus, scope and rationale. Findings - The requirement for academic research in marketing to be relevant to the practise of marketing is just as great as it was when the journal was founded. Originality/value - Considered advice for contributing authors - especially those at or near the beginning of their academic careers.
UR - http://www.scopus.com/inward/record.url?scp=39049148922&partnerID=8YFLogxK
U2 - 10.1108/02634500810865660
DO - 10.1108/02634500810865660
M3 - Article
AN - SCOPUS:39049148922
SN - 0263-4503
VL - 26
SP - 7
EP - 10
JO - Marketing Intelligence and Planning
JF - Marketing Intelligence and Planning
IS - 1
ER -