Marketing intelligence & planning: Past, present and future

Michael J. Thomas; Keith Crosier; Ross Brennan; Michael Harker

doi:10.1108/02634500810865660

Marketing intelligence & planning: Past, present and future

Michael J. Thomas
, Keith Crosier
, Ross Brennan
, Michael Harker

Hertfordshire Business School

Research output: Contribution to journal › Article › peer-review

2 Citations (Scopus)

Abstract

Purpose - To reflect on the stewardship of Marketing Intelligence & Planning (MIP) over the past 25 years with special attention to the purpose and mission of the journal. Design/methodology/approach - A viewpoint contribution from the past, present and future editors of MIP, with considerations of the journal's focus, scope and rationale. Findings - The requirement for academic research in marketing to be relevant to the practise of marketing is just as great as it was when the journal was founded. Originality/value - Considered advice for contributing authors - especially those at or near the beginning of their academic careers.

Original language	English
Pages (from-to)	7-10
Number of pages	4
Journal	Marketing Intelligence and Planning
Volume	26
Issue number	1
DOIs	https://doi.org/10.1108/02634500810865660
Publication status	Published - 1 Jan 2008

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Marketing intelligence & planning: Past, present and future

Abstract

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