Marketing simulation games: Student and lecturer perspectives

Keyphrases

• Lecturers Perspective 100%
• Marketing Simulation 100%
• Student Perspectives 100%
• Simulation Game 100%
• Student Perceptions 37%
• Learning Outcomes 25%
• Marketing Teaching 25%
• Marketing Students 25%
• Learning Methods 25%
• Highly Effective 12%
• Actual Learning 12%
• Learning Approaches 12%
• Enjoyable Learning 12%
• Effective Learning 12%
• British Universities 12%
• Structured Questionnaire 12%
• Structured Interview 12%
• Barriers to Adoption 12%
• Objective Assessment 12%
• Game Adoption 12%
• Learning Curve 12%
• Lecturer Perception 12%
• Design Methodology 12%

Social Sciences

• Simulation Games 100%
• Learning Method 25%
• Learning Outcome 25%
• Semi-Structured Interview 12%
• UK 12%

Economics, Econometrics and Finance

• Business Game 100%
• Learning Outcome 25%