Marketing/accounting synergy: A discussion of its potential and evidence in e-business

Keyphrases

• Electronic Business 100%
• Business Performance 66%
• Business Planning 66%
• Digital Age 33%
• Learning Facilitation 33%
• Synergistic Interaction 33%
• Advanced Technologies 33%
• Planning Process 33%
• Accounting Measures 33%
• Accounting Practices 33%
• Marketing Practices 33%
• Performance Management 33%
• Organizational Design 33%
• Accountants 33%
• IT Infrastructure 33%
• Strategy Implementation 33%
• Interface Performance 33%
• Performance Effectiveness 33%
• Improved Strategies 33%
• Accounting Process 33%
• Accounting Profession 33%
• IT Function 33%
• De-facto 33%
• Organization Design 33%
• Integrated Marketing 33%

Social Sciences

• e-Business 100%
• Business Planning 66%
• Organizational Design 66%
• Strategy Implementation 33%
• Planning Process 33%
• Accounting Profession 33%
• Empirical evidence 33%