Metaverse and Digital Marketing: A Conceptual Framework on the Consumers’ Purchase Intentions on Metaverse Platforms

Ying Wu

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	Journal of Consumer Research (JCR)
Publication status	In preparation - 15 Oct 2023

Cite this

@article{b78a0f57b3604553b011d858dc94f810,

title = "Metaverse and Digital Marketing: A Conceptual Framework on the Consumers{\textquoteright} Purchase Intentions on Metaverse Platforms",

author = "Ying Wu",

year = "2023",

month = oct,

day = "15",

language = "English",

journal = "Journal of Consumer Research (JCR)",

issn = "0093-5301",

publisher = "Oxford Academic",

}