Money Down the (Brand) Drain: An exploration of the constraints of the adoption of brand strategies and the adversity facing investment in brands by Chinese suppliers

Keyphrases

• China 100%
• Brand Strategy 100%
• Chinese Suppliers 100%
• State-owned Companies 100%
• Large State 66%
• Counterfeiting 66%
• Non-state 66%
• Lived Experience 33%
• Counterfeit Goods 33%
• Social Processes 33%
• Government Support 33%
• Chinese Economy 33%
• Leading Brands 33%
• Phenomenological Interview 33%
• Short-term Orientation 33%
• Local Firms 33%
• Me-too Brands 33%
• IPR Protection 33%
• Generic Drugs 33%
• Social Function 33%
• Marketing Academics 33%
• Plethora 33%
• Select Strategy 33%
• Chinese Leadership 33%
• Politicians 33%
• Foreign Investors 33%
• Business Leaders 33%
• Strong Brand 33%
• Scarce Resources 33%
• State Economy 33%
• Brand Management 33%
• Imitation 33%
• Competitive Climate 33%
• Defense Strategy 33%

Social Sciences

• Brand Strategy 100%
• Chinese 100%
• China 42%
• Counterfeiting 28%
• Investors 14%
• Social Function 14%
• Incentive 14%
• Lived Experience 14%
• Brand Management 14%

Economics, Econometrics and Finance

• Brand Management 100%
• Incentives 50%
• Investors 50%