Music Experience and Behaviour in Young People: Winter 2012-2013 [2011 National Survey]

Originality: This research represents the third instalment of the first major UK academic study of its kind investigating the online music consumption habits of 14-24 year olds. Commercial organisations have historically provided both the music industry and government such information however, this is the first such research originating from an academic institution. This report is the third of three annual research surveys (2008, 2009 and 2011) and was based on a large-scale survey of approximately 1800 UK respondents which included a representative mix of all ages within the target demographic. The respondents for the survey were sourced via YouGov, youth groups, secondary schools and universities across the UK as well as through media and social networks. This research work is also included in the first ever longitudinal academic survey (2008-2011) exploring the online consumption habits of 14-24 year olds in the UK.


Significance: This work was not commissioned by UK Music however, it will use the findings of this report as it engages with government on policy issues relating intellectual property and copyright infringement. Its constituents (PRS for Music, PPL, BPI, BASCA, MPA, MPG, MMF, MU, and AIM) as in previous surveys will also use its findings to shape policy and guide its members. It is anticipated that UKMusic’s constituents will use this research to help steer through this unprecedented time of change in the industry especially in matters relating to consumption habits and the formulation of new business models. Previous reports have attracted coverage in more than 250 news sources internationally and it is expected that the findings from this report will have a similar response.

Rigour: Conservative criterion will be applied to data analysis to retain power and minimise bias and standard academic methodology applied to the analysis