Needs Analysis and the Role of Engagement of Commercial Fitness Centres in Malaysia

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Proceedings 2014 Global Marketing Conference at Singapore, 16 – 27 July, 2014, Marina Bay Sands, Singapore
Pages	1789-1809
Publication status	Published - Jul 2014

Cite this

@inproceedings{3b18c9998bf9458aa21f2fde39c1c31a,

title = "Needs Analysis and the Role of Engagement of Commercial Fitness Centres in Malaysia",

author = "Ong DLT",

year = "2014",

month = jul,

language = "English",

pages = "1789--1809",

booktitle = "Proceedings 2014 Global Marketing Conference at Singapore, 16 {\textendash} 27 July, 2014, Marina Bay Sands, Singapore",

}