Needs Bundle Analysis for Segmentation and Profiling: A Case of the Malaysian Fitness Industry

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationProceedings at the 18th Advanced Analytics and SPSS User’s Group Conference, 10th December 2014, Eastin Hotel, Petaling Jaya, Malaysia
Publication statusPublished - 10 Dec 2014

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