Needs Bundle Analysis for Segmentation and Profiling: A Case of the Malaysian Fitness Industry

Ong DLT

Needs Bundle Analysis for Segmentation and Profiling: A Case of the Malaysian Fitness Industry

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Proceedings at the 18th Advanced Analytics and SPSS User’s Group Conference, 10th December 2014, Eastin Hotel, Petaling Jaya, Malaysia
Publication status	Published - 10 Dec 2014

Cite this

@inproceedings{c12cc1bc5632402d968b8012f641a1ae,

title = "Needs Bundle Analysis for Segmentation and Profiling: A Case of the Malaysian Fitness Industry",

author = "Ong DLT",

year = "2014",

month = dec,

day = "10",

language = "English",

booktitle = "Proceedings at the 18th Advanced Analytics and SPSS User{\textquoteright}s Group Conference, 10th December 2014, Eastin Hotel, Petaling Jaya, Malaysia",

}