OCBC Bank's focus on digital banking services

Research output: Chapter in Book/Report/Conference proceedingChapter


Digital transformations in the banking sector provide an opportunity to reimagining banking products and services (Lugovsky, 2021). OCBC Bank, one of the leading banks in Singapore, embarked on a digital transformation journey to enhance its banking services and customer experience. However, the bank encountered several challenges along the way, such as changing customer expectations, increasing competition, and evolving regulations. This case study explores how OCBC Bank overcame these challenges and achieved success in digital banking.
Original languageEnglish
Title of host publicationSingapore Inc.: A Century of Business Success in Global Markets
Subtitle of host publicationStrategies, Innovations, and Insights from Singapore's Top Corporations
EditorsLeon Choong, Easwaramoorthy Rangaswamy, Ian Jamieson, Anne-Marie Kilday
Place of PublicationUnited Kingdom
ChapterPart IV, 2
Number of pages3
ISBN (Electronic)9781032660547
ISBN (Print)9781032660523, 9781032660554
Publication statusPublished - 5 Jul 2023


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