Online Media: Scopes and Challenges in New Paradigm Shifts of Production Methodologies

Jodi Nelson

Research output: Contribution to journalArticlepeer-review

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With the new paradigm shifts in the film industry and online video content, cheap digital technology and the democratisation of the filmmaking process, filmmakers now can connect to an ‘expert’ global, niche audience with more immediacy through the internet;engaging virtual communities, utilising crowd funding support and fan-building initiatives through a variety of social media landscapes.
Key themes:
Purpose and prospective readers: academics and practicing scholars of new media and digital interfaces.
Significance of contribution: Case study measures and outcomes of emerging production practices.
Practicality and usefulness of my work: paradigm shifts in new media and production methodologies are shifting cultural mindsets and artistic practices while engaging with participatory audiences online.
Implications of study and future areas of work: the implications of the work are necessary to determine methodology practices, and emerging fields of digital humanities works. Future areas are as follows: Narrative Fiction and Documentary Film; Performance; Social Media; Emerging online arts practices and how the artist works in an online, participatory environment; Online/Distance learning particularly as experienced through communications and performative practices; Digital technology and new media methodologies and communications practices.
Original languageEnglish
Pages (from-to)34-38
JournalAmity Journal of Media and Communication Studies
Issue number2
Publication statusPublished - 2012


  • mass communications
  • media
  • journalism


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