Organisational, Technical and Data Quality Factors in CRM Adoption - SMEs Perspective

Research output: Contribution to journal › Article › peer-review

138 Citations (Scopus)

Original language	English
Journal	Industrial Marketing Management
Volume	40
Issue number	3
Publication status	Published - 2011

Cite this

@article{442e0f9017fb4e4c8030b4f4e0b9a72d,

title = "Organisational, Technical and Data Quality Factors in CRM Adoption - SMEs Perspective",

author = "Sarmad Alshawi and Farouk Missi and Zahir Irani",

year = "2011",

language = "English",

volume = "40",

journal = "Industrial Marketing Management",

issn = "0019-8501",

publisher = "Elsevier",

number = "3",

}