Pervasive Information System Devices Enhancement of the Shopping Experience: Enablers and Barriers to its Adoption

C.J. Brown, S. Mallick, K. Serby

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Original language	English
Journal	The Journal of Retail Marketing Management Research
Volume	1
Issue number	2
Publication status	Published - 2008

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title = "Pervasive Information System Devices Enhancement of the Shopping Experience: Enablers and Barriers to its Adoption",

author = "C.J. Brown and S. Mallick and K. Serby",

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AU - Brown, C.J.

AU - Mallick, S.

AU - Serby, K.

N1 - Original article can be found at: http://jrmmr.com/index.php

PY - 2008

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M3 - Article

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JO - The Journal of Retail Marketing Management Research

JF - The Journal of Retail Marketing Management Research

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