Place marketing and town centre management: A new tool for urban revitalization

S.J. Page; R. Hardyman

doi:10.1016/0264-2751(96)00002-9

Place marketing and town centre management: A new tool for urban revitalization

S.J. Page, R. Hardyman

Hertfordshire Business School

Research output: Contribution to journal › Article › peer-review

56 Citations (Scopus)

Abstract

Managers in the UK have begun to adopt the concept of town centre management to attempt to revitalize the in-town environment. This is a refinement of the North American concept of centralized retail management implemented in the 1980s in cities such as Chicago, Seattle and Wisconsin. One strand of town centre management in the UK is place marketing, which aims to raise the profile and public awareness of the locality among residents and visitors. This paper reviews the experience of town centre management in the light of a recent survey of existing management schemes in the UK, emphasizing the role of place marketing and its contribution to urban revitalization. Copyright © 1996 Elsevier Science Ltd.

Original language	English
Pages (from-to)	153-164
Number of pages	12
Journal	Cities
Volume	13
Issue number	3
DOIs	https://doi.org/10.1016/0264-2751(96)00002-9
Publication status	Published - Jun 1996

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10.1016/0264-2751(96)00002-9

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title = "Place marketing and town centre management: A new tool for urban revitalization",

abstract = "Managers in the UK have begun to adopt the concept of town centre management to attempt to revitalize the in-town environment. This is a refinement of the North American concept of centralized retail management implemented in the 1980s in cities such as Chicago, Seattle and Wisconsin. One strand of town centre management in the UK is place marketing, which aims to raise the profile and public awareness of the locality among residents and visitors. This paper reviews the experience of town centre management in the light of a recent survey of existing management schemes in the UK, emphasizing the role of place marketing and its contribution to urban revitalization. Copyright {\textcopyright} 1996 Elsevier Science Ltd.",

author = "S.J. Page and R. Hardyman",

note = "Stephen J. Page and Rachel Hardyman, 'Place marketing and town centre management: A new tool for urban revitalization', Cities, vol. 13 (3): 153-164, June 1996, doi: https://doi.org/10.1016/0264-2751(96)00002-9.",

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AB - Managers in the UK have begun to adopt the concept of town centre management to attempt to revitalize the in-town environment. This is a refinement of the North American concept of centralized retail management implemented in the 1980s in cities such as Chicago, Seattle and Wisconsin. One strand of town centre management in the UK is place marketing, which aims to raise the profile and public awareness of the locality among residents and visitors. This paper reviews the experience of town centre management in the light of a recent survey of existing management schemes in the UK, emphasizing the role of place marketing and its contribution to urban revitalization. Copyright © 1996 Elsevier Science Ltd.

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EP - 164

JO - Cities

JF - Cities

SN - 0264-2751

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ER -

Place marketing and town centre management: A new tool for urban revitalization

Abstract

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