Product Bundling and Customer Segmentation Based on E-Service Quality and Demographic Characteristics among Malaysian Online Shoppers

Ong DLT, Jessica Ho

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationProceedings of the Academy of World Business Marketing and Management Development (AWBMAMD) Conference, Budapest, Hungary, Volume 5 No. 1, July 2012
Publication statusPublished - 2012

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