Product Bundling and Customer Segmentation Based on E-Service Quality and Demographic Characteristics among Malaysian Online Shoppers

Ong DLT; Jessica Ho

Product Bundling and Customer Segmentation Based on E-Service Quality and Demographic Characteristics among Malaysian Online Shoppers

Ong DLT, Jessica Ho

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Proceedings of the Academy of World Business Marketing and Management Development (AWBMAMD) Conference, Budapest, Hungary, Volume 5 No. 1, July 2012
Pages	90-105
Publication status	Published - 2012

Cite this

@inproceedings{12d119fda11a4315af704b122147a946,

title = "Product Bundling and Customer Segmentation Based on E-Service Quality and Demographic Characteristics among Malaysian Online Shoppers",

author = "Ong DLT and Jessica Ho",

year = "2012",

language = "English",

pages = "90--105",

booktitle = "Proceedings of the Academy of World Business Marketing and Management Development (AWBMAMD) Conference, Budapest, Hungary, Volume 5 No. 1, July 2012",

}

Product Bundling and Customer Segmentation Based on E-Service Quality and Demographic Characteristics among Malaysian Online Shoppers. / DLT, Ong; Ho, Jessica.
Proceedings of the Academy of World Business Marketing and Management Development (AWBMAMD) Conference, Budapest, Hungary, Volume 5 No. 1, July 2012. 2012. p. 90-105.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

TY - GEN

T1 - Product Bundling and Customer Segmentation Based on E-Service Quality and Demographic Characteristics among Malaysian Online Shoppers

AU - DLT, Ong

AU - Ho, Jessica

PY - 2012

Y1 - 2012

M3 - Conference contribution

SP - 90

EP - 105

BT - Proceedings of the Academy of World Business Marketing and Management Development (AWBMAMD) Conference, Budapest, Hungary, Volume 5 No. 1, July 2012

ER -