Product development: the challenge of retrieving performing arts heritage

Peter Fraser, Iain Fraser, Stephen Fraser

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 4 Jul 2016
Event	49th Annual Conference of the Academy of Marketing - Newcastle Business School, Northumbria University , Newcastle upon Tyne, United Kingdom Duration: 4 Jul 2016 → 7 Jul 2016 https://www.academyofmarketing.org/conference/conference-history/conference-2016/

Conference	49th Annual Conference of the Academy of Marketing
Country/Territory	United Kingdom
City	Newcastle upon Tyne
Period	4/07/16 → 7/07/16
Internet address	https://www.academyofmarketing.org/conference/conference-history/conference-2016/

Cite this

@conference{9195a9a530d1419cb2e410d38443178d,

title = "Product development: the challenge of retrieving performing arts heritage",

author = "Peter Fraser and Iain Fraser and Stephen Fraser",

year = "2016",

month = jul,

day = "4",

language = "English",

note = "49th Annual Conference of the Academy of Marketing ; Conference date: 04-07-2016 Through 07-07-2016",

url = "https://www.academyofmarketing.org/conference/conference-history/conference-2016/",

}

TY - CONF

T1 - Product development: the challenge of retrieving performing arts heritage

AU - Fraser, Peter

AU - Fraser, Iain

AU - Fraser, Stephen

PY - 2016/7/4

Y1 - 2016/7/4

UR - https://www.academyofmarketing.org/conference/conference-history/conference-2016/

M3 - Paper

T2 - 49th Annual Conference of the Academy of Marketing

Y2 - 4 July 2016 through 7 July 2016

ER -