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Product placement in interactive games
Barry Ip
Centre for AI and Robotics Research
Department of Computer Science
School of Physics, Engineering & Computer Science
Research output
:
Chapter in Book/Report/Conference proceeding
›
Conference contribution
3
Citations (Scopus)
Overview
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Computer Science
videogame
100%
Financial Concern
100%
Exploratory Study
100%
Modern Computer
100%
Commercial Product
100%
Computer Game
100%
Draw Attention
100%
Game Development
100%
Unfairness
100%
Keyphrases
Interactive Games
100%
Product Placement
100%
Interactive Advertising
100%
In-game Advertising
66%
Industry Specialist
66%
Game Development
33%
Gamers
33%
Advertisers
33%
Financial Arrangements
33%
Game Developers
33%
Royalty
33%
Modern Computer
33%
Video Games
33%
Computer Games
33%
Development Cost
33%
Commercial Products
33%
Financial Concerns
33%
Social Sciences
Video Games
100%
Product Placement
100%
Economics, Econometrics and Finance
Industry
100%