Pushing the right buttons: The mediating effects of Positive Social Marketing Reinforcement on socially responsible consumption

Chiu S.Y., Ong DLT

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	AASM 2022 International Social Marketing Conference
Publication status	Published - 9 Feb 2022

Cite this

@inproceedings{466372a8f8ff45079bfe2d79fbf16ad2,

title = "Pushing the right buttons: The mediating effects of Positive Social Marketing Reinforcement on socially responsible consumption",

author = "Chiu S.Y. and Ong DLT",

year = "2022",

month = feb,

day = "9",

language = "English",

booktitle = "AASM 2022 International Social Marketing Conference",

}

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AU - DLT, Ong

PY - 2022/2/9

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M3 - Conference contribution

BT - AASM 2022 International Social Marketing Conference

ER -