Pushing the right buttons: The mediating effects of Positive Social Marketing Reinforcement on socially responsible consumption

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	AASM 2022 International Social Marketing Conference
Publication status	Published - 9 Feb 2022

Cite this

@inproceedings{466372a8f8ff45079bfe2d79fbf16ad2,

title = "Pushing the right buttons: The mediating effects of Positive Social Marketing Reinforcement on socially responsible consumption",

author = "Chiu S.Y. and Ong DLT",

year = "2022",

month = feb,

day = "9",

language = "English",

booktitle = "AASM 2022 International Social Marketing Conference",

}

TY - GEN

T1 - Pushing the right buttons: The mediating effects of Positive Social Marketing Reinforcement on socially responsible consumption

AU - S.Y., Chiu

AU - DLT, Ong

PY - 2022/2/9

Y1 - 2022/2/9

UR - https://static1.squarespace.com/static/5d6c5a11387da80001589465/t/6200bbe8b2a3093a5bb080e1/1644215295163/ISMC2022+Conference+Abstracts.pdf

M3 - Conference contribution

BT - AASM 2022 International Social Marketing Conference

ER -