Quality function deployment for the games industry: Results from a practical application

Barry Ip, Gabriel Jacobs

Research output: Contribution to journalArticlepeer-review

4 Citations (Scopus)


In the light of the increasing amount of poor and mediocre software that proliferates in the computer and video games industry, this paper extends a previously described framework for the application of Quality Function Deployment in games development. The results from a study involving gamers and industry experts reveal subtle yet important differences between various aspects of rally-game design for different categories of gamer. The methods provide developers with systematic approaches with which to manage and tailor the development process for different gamers, using the so-called Voice of the Customer and views of experts, thus helping to improve quality and company reputation.

Original languageEnglish
Pages (from-to)835-856
Number of pages22
JournalTotal Quality Management & Business Excellence
Issue number7
Publication statusPublished - 1 Sept 2006


  • Computer games
  • Customer requirements
  • Games industry
  • Quality Function Deployment (QFD)
  • Quality planning
  • Video games
  • Voice of the Customer (VOC)


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