Quality function deployment for the games industry: Results from a practical application

In the light of the increasing amount of poor and mediocre software that proliferates in the computer and video games industry, this paper extends a previously described framework for the application of Quality Function Deployment in games development. The results from a study involving gamers and industry experts reveal subtle yet important differences between various aspects of rally-game design for different categories of gamer. The methods provide developers with systematic approaches with which to manage and tailor the development process for different gamers, using the so-called Voice of the Customer and views of experts, thus helping to improve quality and company reputation.