Re-enacting Zambia's Democracy through the Practice of Journalism on Facebook

Research output: Chapter in Book/Report/Conference proceedingChapter


Facebook is increasingly becoming an arena for journalism in the mediation of democracy in Zambia. This chapter uses content analysis to assess the quality of information and deliberations on Facebook pages of three popular online media outlets, namely, Mwebantu New Media, Zambia Reports and Zambian Watchdog during the run-up to the 2016 general elections. The findings reveal some latent bias through what appears to be agenda-setting and framing tendencies in the content posted on Facebook by the three media outlets. The study also suggests that the quality of deliberations on the three Facebook pages falls short on several dimensions.

Original languageEnglish
Title of host publicationAfrika-Studiecentrum Series
EditorsTinenenji Banda, O’Brien Kaaba, Marja Hinfelaar, Muna Ndulo
PublisherBrill Academic Publishers
Number of pages41
Publication statusPublished - 22 May 2020

Publication series

NameAfrika-Studiecentrum Series
ISSN (Electronic)1570-9310


  • balance
  • bias
  • deliberations
  • democracy
  • Facebook
  • Journalism
  • media
  • news
  • sources


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