Re-negotiating and re-affirming in cross-border marketing relationships: A learning-based conceptual model and research propositions

Sue Halliday, Richard Cawley

    Research output: Contribution to journalArticlepeer-review

    4 Citations (Scopus)

    Fingerprint

    Dive into the research topics of 'Re-negotiating and re-affirming in cross-border marketing relationships: A learning-based conceptual model and research propositions'. Together they form a unique fingerprint.

    Business & Economics