Re-negotiating and re-affirming in cross-border marketing relationships: A learning-based conceptual model and research propositions

Keyphrases

• Cross-cultural Marketing 100%
• Learning-based 100%
• Conceptual Model 100%
• Conceptual Research 100%
• Marketing Relationship 100%
• Organizational Culture 50%
• National Culture 50%
• Learning Model 50%
• Inter-organizational Learning 50%
• Conceptual Learning 50%
• Knowledge Impact 50%
• Relationship Marketing 50%
• International Exchange 50%
• Exchange Processes 50%

Social Sciences

• Relationship Marketing 100%
• Organizational Learning 50%
• Culture of Work 50%
• Cross Cultural Marketing 50%
• International Exchange 50%
• National Cultures 50%