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Relational, interactive service innovation: Building branding competence
S.V. Halliday, P. Trott
Hertfordshire Business School
Research output
:
Contribution to journal
›
Article
›
peer-review
27
Citations (Scopus)
Overview
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Keyphrases
Interactive Services
100%
Service Innovation
100%
New Service Development
75%
Additional Value
25%
Competencies
25%
Customer Resources
25%
External Linkages
25%
Optimal Resource Allocation
25%
Service Innovation Process
25%
Internal Link
25%
Innovation Management
25%
Social Sciences
Interactive Service
100%
Service Innovation
100%
New Service Development
60%
Conceptual Framework
20%
Innovation Process
20%
Innovation Management
20%
Economics, Econometrics and Finance
Service Innovation
100%
Innovation Process
12%
Core Competency
12%
Psychology
Conceptual Framework
100%