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Relationship marketing and networks in entrepreneurship
Sue Halliday
Research output
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Chapter in Book/Report/Conference proceeding
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Chapter (peer-reviewed)
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Keyphrases
Relation Network
100%
Relationship Marketing
100%
Entrepreneurship
100%
School Ties
50%
Customer Perspective
50%
Business Idea
50%
Government Policy
50%
Ongoing Relationships
50%
Influence Marketing
50%
Market Opportunity
50%
Business Needs
50%
Power Structure
50%
Entrepreneurs
50%
Marketing Network
50%
Consumer Goods
50%
Relationship Building
50%
Quality of Service
50%
Lowercase
50%
Relational Strategies
50%
Politics
50%
Product Quality
50%
Political Environment
50%
Relationships with Customers
50%
Customer Understanding
50%
Social Sciences
Entrepreneurship
100%
Relationship Marketing
100%
Power-Structure
50%
Consumer Good
50%
Economics, Econometrics and Finance
Relationship Marketing
100%
Consumer Goods Marketing
50%
Government Policy
50%
Business Model
50%