Rhetorical Figures and the Translation of Advertising Headlines

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Original languageEnglish
    Title of host publicationThe Language of Advertising
    Subtitle of host publicationModern Themes in English Studies
    EditorsGuy W. Cook
    Place of PublicationAbingdon
    PublisherRoutledge
    Pages228-253
    VolumeII
    ISBN (Print)0415412153, 978-0-415-41215-5
    Publication statusPublished - 2007

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