Original language | English |
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Title of host publication | The Language of Advertising |
Subtitle of host publication | Modern Themes in English Studies |
Editors | Guy W. Cook |
Place of Publication | Abingdon |
Publisher | Routledge |
Pages | 228-253 |
Volume | II |
ISBN (Print) | 0415412153, 978-0-415-41215-5 |
Publication status | Published - 2007 |
Rhetorical Figures and the Translation of Advertising Headlines
Research output: Chapter in Book/Report/Conference proceeding › Chapter