Rhetorical figures and the translation of advertising headlines

Keyphrases

• Rhetorical Figures 100%
• Source Language 66%
• Transference 66%
• Target Language 66%
• Large Corporations 33%
• Advertisers 33%
• English Language 33%
• Advertising Content 33%
• Media Discourse 33%
• Translator 33%
• Translation Strategies 33%
• Foreignness 33%
• Linguistic Elements 33%
• Translation Process 33%
• Source Culture 33%
• Globalized 33%
• Popular 33%
• Persuade 33%
• Contemporary Media 33%

Arts and Humanities

• Head-line 100%
• Rhetorical figures 100%
• Source Language 33%
• Foreignness 16%
• advertisers 16%
• Corpus 16%
• Target Audience 16%
• Popular 16%
• Media discourse 16%
• Contemporary 16%
• Attractiveness 16%
• Linguistics 16%
• insistence 16%
• Translation strategies 16%

Social Sciences

• Russian 100%
• Advertising 100%
• Linguistics 50%