Rhetorical Figures and the Translation of Advertising Headlines

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	The Language of Advertising
Subtitle of host publication	Modern Themes in English Studies
Editors	Guy W. Cook
Place of Publication	Abingdon
Publisher	Routledge
Pages	228-253
Volume	II
ISBN (Print)	0415412153, 978-0-415-41215-5
Publication status	Published - 2007

Cite this

@inbook{ecbc603874de45f7bf6c33bb0d1b8ef0,

title = "Rhetorical Figures and the Translation of Advertising Headlines",

author = "Karen Smith",

year = "2007",

language = "English",

isbn = "0415412153",

volume = "II",

pages = "228--253",

editor = "Cook, \{Guy W.\}",

booktitle = "The Language of Advertising",

publisher = "Routledge",

address = "United Kingdom",

}