S-D logic research directions and opportunities: The perspective of systems, complexity and engineering.

Irene Ng, Ralph Badinelli, Francesco Polese, Primiano Di Nauta, Helge Loebler, Sue Halliday

Research output: Contribution to journalArticlepeer-review

27 Citations (Scopus)
Original languageEnglish
Pages (from-to)213-217
Number of pages5
JournalMarketing Theory
Issue number2
Publication statusPublished - Jun 2012

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