S-D logic research directions and opportunities: The perspective of systems, complexity and engineering.

Irene Ng, Ralph Badinelli, Francesco Polese, Primiano Di Nauta, Helge Loebler, Sue Halliday

Research output: Contribution to journal › Article › peer-review

39 Citations (Scopus)

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@article{bfbb0f61012d4247a6f38fc8c897b271,

title = "S-D logic research directions and opportunities: The perspective of systems, complexity and engineering.",

author = "Irene Ng and Ralph Badinelli and Francesco Polese and \{Di Nauta\}, Primiano and Helge Loebler and Sue Halliday",

year = "2012",

month = jun,

doi = "10.1177/1470593111429519",

language = "English",

volume = "12",

pages = "213--217",

journal = "Marketing Theory",

issn = "1470-5931",

publisher = "SAGE Publications",

number = "2",

}

TY - JOUR

T1 - S-D logic research directions and opportunities

T2 - The perspective of systems, complexity and engineering.

AU - Ng, Irene

AU - Badinelli, Ralph

AU - Polese, Francesco

AU - Di Nauta, Primiano

AU - Loebler, Helge

AU - Halliday, Sue

PY - 2012/6

Y1 - 2012/6

U2 - 10.1177/1470593111429519

DO - 10.1177/1470593111429519

M3 - Article

SN - 1470-5931

VL - 12

SP - 213

EP - 217

JO - Marketing Theory

JF - Marketing Theory

IS - 2

ER -