S-D logic research directions and opportunities: The perspective of systems, complexity and engineering.

  • Irene Ng
  • , Ralph Badinelli
  • , Francesco Polese
  • , Primiano Di Nauta
  • , Helge Loebler
  • , Sue Halliday

Research output: Contribution to journalArticlepeer-review

42 Citations (Scopus)
Original languageEnglish
Pages (from-to)213-217
Number of pages5
JournalMarketing Theory
Volume12
Issue number2
DOIs
Publication statusPublished - Jun 2012

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