Abstract
This study discusses owner-managers’ sensemaking of the business
case for green products and services. How the use of knowledge transfer
partnerships, particularly the embedding of an intrapreneur into the small
business, contributes to a more successful outcome for all parties. Starting with
the evaluation of six selected case studies and the impact that engaging with
‘greening’ products and services has on the underlying business model, and the
significant change that is often demanded of the owner-managers’ strategic
orientation. The paper presents a contingent framework that links the
development of green products and services, owner-managers mindset change
to changed business model.
case for green products and services. How the use of knowledge transfer
partnerships, particularly the embedding of an intrapreneur into the small
business, contributes to a more successful outcome for all parties. Starting with
the evaluation of six selected case studies and the impact that engaging with
‘greening’ products and services has on the underlying business model, and the
significant change that is often demanded of the owner-managers’ strategic
orientation. The paper presents a contingent framework that links the
development of green products and services, owner-managers mindset change
to changed business model.
| Original language | English |
|---|---|
| Pages (from-to) | 448-467 |
| Number of pages | 19 |
| Journal | International Journal of Innovation and Learning |
| Volume | 12 |
| Issue number | 4 |
| DOIs | |
| Publication status | E-pub ahead of print - 2 Oct 2012 |
Keywords
- Entrepreneurial mindsets
- Strategic orientation
- Sensemaking
- Business Models