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Small business growth through franchising: A qualitative investigation
Anna Watson
Hertfordshire Business School
Research output
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Contribution to journal
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Article
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peer-review
16
Citations (Scopus)
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Keyphrases
Franchising
100%
Small Business Growth
100%
Small Business
22%
Relative Economics
11%
Franchisee
11%
Potential Gains
11%
Paucity
11%
Scarcity Theory
11%
Business Concept
11%
Failed Companies
11%
Economic Prosperity
11%
Franchise System
11%
System Development
11%
Franchisor-franchisee Relationship
11%
Rich Description
11%
Perceived Legitimacy
11%
Resource Scarcity
11%
Agency Theory
11%
Social Sciences
Small Business Growth
100%
Business Concept
50%
Resource Scarcity
50%
Case Study
50%
Agency Theory
50%
Economics, Econometrics and Finance
Agency Theory
100%
Resource Scarcity
100%