Smart Tourism Challenges

Ulrike Gretzel, Sofia Reino, Sebastian Kopera, Chulmo Koo

Research output: Contribution to journalArticlepeer-review


This paper defines smart tourism as tourism supported by integrated efforts at a destination to find innovative ways to collect and aggregate/harness data derived from physical infrastructure, social connections, government/organizational sources and human bodies/minds in combination with the use of advanced technologies to transform that data into enhanced experiences and business value-propositions with a clear focus on efficiency, sustainability and enriched experiences during the trip. It delineates smart tourism from general e-tourism and describes the experience smart tourists are expected to have at smart destinations. The paper then discusses a series of challenges currently neglected in the practical smart tourism agendas and the academic literature.
Original languageEnglish
Pages (from-to)41-47
Number of pages7
JournalJournal of Tourism
Issue number1
Publication statusPublished - 1 Jan 2016


  • smart tourism, e-tourism, tourism experience, privacy, infostructure, digital ecosystem, digital footprint


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