Social Media Marketing Effectiveness on Brand Equity

Koay Kian Yeik, Ong DLT, Khoo Kim Leng, Yeoh Hui Jing

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publication Proceedings of the Australia & New Zealand Marketing Association Conference (ANZMAC), Wellington, 2nd - 4th December 2019
Publication statusPublished - Dec 2019

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