Social Media Marketing Effectiveness on Brand Equity

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Proceedings of the Australia & New Zealand Marketing Association Conference (ANZMAC), Wellington, 2nd - 4th December 2019
Pages	542-546
Publication status	Published - Dec 2019

Cite this

@inproceedings{f0d01775b3f54cd8b07af467481abc6b,

title = "Social Media Marketing Effectiveness on Brand Equity",

author = "\{Kian Yeik\}, Koay and Ong DLT and \{Kim Leng\}, Khoo and \{Hui Jing\}, Yeoh",

year = "2019",

month = dec,

language = "English",

pages = "542--546",

booktitle = "Proceedings of the Australia \& New Zealand Marketing Association Conference (ANZMAC), Wellington, 2nd - 4th December 2019",

}