Social Networking Sites and Marketing Strategies.

Malcolm Stewart, Ying Wu, Rebecca Liu

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationHandbook of Research on Integrating Social Media into Strategic Marketing.
EditorsNick Hajli
Place of PublicationHershey
PublisherBusiness Science Reference
ISBN (Electronic)9781466683549
ISBN (Print)9781466683532
Publication statusPublished - 2015

Publication series

NameAdvances in Marketing, Customer Relationship Management, and E-Services
PublisherBusiness Science Reference

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