The practical relevance of research to the needs of managers matters to academics, business people, and policy makers. The paper asks whether Industrial Marketing and Purchasing Group (IMP) research has achieved such relevance. If not, was relevance never achieved, was it once achieved but has now been lost, or are inadequate technology transfer processes at fault?
|Number of pages||8|
|Journal||Journal of Business Research|
|Publication status||Published - Jul 2002|