Subjectivity in Innovation Management

Christopher Brown, P. Frame

    Research output: Contribution to journalArticlepeer-review

    13 Citations (Scopus)


    A major emphasis of modern new product development management involves the role of innovation. Researchers and managers alike have devoted significant amounts of time for decades to both understand and manage the innovation process. This work unfolds the subjectivity of innovation management, and the essential role that sub-cultures and innovation process outcome criteria play in the innovation journey. A framework is presented which explores the sense-making and subjectivity of innovation management, and its close link to both positive and negative outcomes of the innovation process.
    Original languageEnglish
    Pages (from-to)351-363
    Number of pages12
    JournalInternational Journal of Innovation and Learning
    Issue number4
    Publication statusPublished - 2004


    • Subjectivity
    • Innovation


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