Abstract
The aim of this research is to determine the impact of environmental awareness on buying behavior of consumers against products that are environmentally friendly. Survey application was made to the 422 people selected by convenience sampling method. Survey form was used as data collection tool in the research. Data analysis was done in SPSS 16 package program. In the survey, women's attitudes towards behavioral and environmental awareness were higher than those of men with environment- oriented buying behaviors; it has been found that the attitudes of the university and graduate educated individuals are higher than those of high school graduates. It has been found that cognitive, attitudinal and behavioral environmental conception in the research is influential on environment oriented and saving focused purchasing behavior, while conception and behavioral environment conception is more influenced by environment based buying behavior than savings focused buying behavior.
| Translated title of the contribution | THE IMPACT OF CONSUMER’S ENVIRONMENT AWARENESS ON ENVIRONMENTALLY FRIENDLY PRODUCTS PURCHASE |
|---|---|
| Original language | Other |
| Pages (from-to) | 171 |
| Number of pages | 182 |
| Journal | The Journal of Academic Social Sciences |
| Volume | 6 |
| Issue number | 64 |
| DOIs | |
| Publication status | Published - 20 Jan 2018 |