Talking about new Chinese tourists: Managers' perspectives

Nature plays an important role in tourism experiences with more people seeking leisure activities in outdoor settings. Tourism management can facilitate a reduction of impacts and enhancement of experiences but requires sensitivity to individual markets to be effective. This chapter investigate stakeholders’ perspectives for managing Chinese tourism to Wet Tropics. Specifically, it aims to determine overall thoughts as well as individual attitudes toward different futures. Guided by the concept of saturation of ideas in qualitative data, 18 in-depth interviews were conducted with stakeholders in north Queensland. Findings indicate that they are optimistic toward all futures but have different plans for and concerns about individual tourism markets.