Teaching Marketing at University Level: A Review of Recent Research

Ross Brennan

Research output: Book/ReportCommissioned report

337 Downloads (Pure)

Abstract

This report presents a summary of the key themes found in the published literature on university-level marketing education in the period 2008-2012
Original languageEnglish
PublisherThe Higher Education Academy
Number of pages26
Publication statusPublished - 2012

Fingerprint

Dive into the research topics of 'Teaching Marketing at University Level: A Review of Recent Research'. Together they form a unique fingerprint.

Cite this