Teaching Marketing at University Level: A Review of Recent Research

Ross Brennan

Teaching Marketing at University Level: A Review of Recent Research

Ross Brennan

Hertfordshire Business School

Research output: Book/Report › Commissioned report

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Abstract

This report presents a summary of the key themes found in the published literature on university-level marketing education in the period 2008-2012

Original language	English
Publisher	The Higher Education Academy (HEA)
Number of pages	26
Publication status	Published - 2012

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HEA Main Report 100712 PMAccepted author manuscript, 719 KB

http://www.heacademy.ac.uk/disciplines/marketing

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title = "Teaching Marketing at University Level: A Review of Recent Research",

abstract = "This report presents a summary of the key themes found in the published literature on university-level marketing education in the period 2008-2012",

author = "Ross Brennan",

year = "2012",

language = "English",

publisher = "The Higher Education Academy (HEA)",

address = "United Kingdom",

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T2 - A Review of Recent Research

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N2 - This report presents a summary of the key themes found in the published literature on university-level marketing education in the period 2008-2012

AB - This report presents a summary of the key themes found in the published literature on university-level marketing education in the period 2008-2012

M3 - Commissioned report

BT - Teaching Marketing at University Level

PB - The Higher Education Academy (HEA)

ER -

Teaching Marketing at University Level: A Review of Recent Research

Abstract

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