Teaching Transmedia Promotion and Convergence: A Conversation with Cory Barker and Kim Walden

Cory Barker, Joanna L. Jenkins, Matthew P. McAllister

doi:10.1353/asr.2026.a988527.

Teaching Transmedia Promotion and Convergence: A Conversation with Cory Barker and Kim Walden

Cory Barker, Joanna L. Jenkins, Matthew P. McAllister

Research output: Contribution to journal › Article › peer-review

Abstract

This quarter’s teaching section of ASQ features a conversation with Kim Walden and Cory Barker, two faculty members who research and teach about transmedia promotion and convergence. The conversation begins with defining convergence and transmedia activity as promotion and advertising and their history in pre-digital media and merchandise. The topics then turn to teaching such concepts and what examples, readings, and activities associated with promotional convergence can be used in the classroom.

Original language	English
Number of pages	10
Journal	Advertising & Society Quarterly
Volume	27
Issue number	1
Early online date	26 May 2026
DOIs	https://doi.org/10.1353/asr.2026.a988527.
Publication status	Published - 26 May 2026

Keywords

convergence, immaterial labor, media promotion, prankvertising, product placement, reality tv, second screens, transmedia

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10.1353/asr.2026.a988527.Licence: CC BY-NC-ND

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© 2026 The ANA Educational Foundation, Inc. This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Final published version, 551 KBLicence: CC BY-NC-ND

Cite this

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Teaching Transmedia Promotion and Convergence: A Conversation with Cory Barker and Kim Walden

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Keywords

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