The Brand Misfits: Exploring paradoxical brand-resisting practices in social media

Rikke Duus, Muditha Cooray, Andrea Davies

Research output: Contribution to conference › Paper › peer-review

Original languageEnglish
Publication statusPublished - 2014
EventBrands and Brand Relationships Conference - Boston University, Boston, United States
Duration: 19 May 2014 → 21 May 2014

Conference

ConferenceBrands and Brand Relationships Conference
Country/TerritoryUnited States
CityBoston
Period19/05/14 → 21/05/14

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