Fingerprint
Dive into the research topics of 'The chain of effects from reputation and brand personality congruence to brand loyalty: The role of brand identification'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
The chain of effects from reputation and brand personality congruence to brand loyalty: The role of brand identification
S. Kuenzel, S.V. Halliday
Research output: Contribution to journal › Article › peer-review
78
Citations
(Scopus)