The classical music industry and the future that digital innovations can bring to its business models

Marius Carboni

Research output: Chapter in Book/Report/Conference proceedingConference contribution

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Abstract

The classical music industry has followed the pop business in expanding its marketing activities since the beginning of the 1990s. In so doing it has broadened its market. Developments in online trade and downloading capabilities within the last five-ten years has further enabled the classical music sector to have the ability to reach a wider market.
My paper discusses what the changes in internet traffic and social networking have been and how successful the classical music industry has been in adapting its business model to take advantage of the changes.
Original languageEnglish
Title of host publicationProcs 2012 Int Conf on Economics, Business and Marketing Management
Subtitle of host publicationIPEDR
PublisherIACSIT Press
Pages343-347
Volume29
Publication statusPublished - 2012

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