Abstract
The classical music industry has followed the pop business in expanding its marketing activities since the beginning of the 1990s. In so doing it has broadened its market. Developments in online trade and downloading capabilities within the last five-ten years has further enabled the classical music sector to have the ability to reach a wider market.
My paper discusses what the changes in internet traffic and social networking have been and how successful the classical music industry has been in adapting its business model to take advantage of the changes.
My paper discusses what the changes in internet traffic and social networking have been and how successful the classical music industry has been in adapting its business model to take advantage of the changes.
| Original language | English |
|---|---|
| Title of host publication | Procs 2012 Int Conf on Economics, Business and Marketing Management |
| Subtitle of host publication | IPEDR |
| Publisher | IACSIT Press |
| Pages | 343-347 |
| Volume | 29 |
| Publication status | Published - 2012 |