The development of brand attitudes among young consumers

Ross Brennan; Maria Pagla

doi:10.1108/MIP-08-2012-0077

The development of brand attitudes among young consumers

Ross Brennan, Maria Pagla

Hertfordshire Business School

Research output: Contribution to journal › Article › peer-review

8 Citations (Scopus)

875 Downloads (Pure)

Abstract

The purpose of this paper is to examine factors affecting the development of brand attitudes and brand behavior among children aged seven to 12

Original language	English
Pages (from-to)	687-705
Journal	Marketing Intelligence and Planning
Volume	32
Issue number	6
DOIs	https://doi.org/10.1108/MIP-08-2012-0077
Publication status	Published - 26 Aug 2014

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title = "The development of brand attitudes among young consumers",

abstract = "The purpose of this paper is to examine factors affecting the development of brand attitudes and brand behavior among children aged seven to 12",

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The development of brand attitudes among young consumers

Abstract

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