The development of brand attitudes among young consumers

Ross Brennan, Maria Pagla

Research output: Contribution to journalArticlepeer-review

8 Citations (Scopus)
788 Downloads (Pure)

Abstract

The purpose of this paper is to examine factors affecting the development of brand attitudes and brand behavior among children aged seven to 12
Original languageEnglish
Pages (from-to)687-705
JournalMarketing Intelligence and Planning
Volume32
Issue number6
DOIs
Publication statusPublished - 26 Aug 2014

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